DETROIT Ford Motor Co.s Lincoln brand, trying to regain traction in the cutthroat luxury car market, today launched its full-sized flagship sedan, the MKS, at the Los Angeles Auto Show.
The first of Lincolns MKS sedans to hit showrooms in early 2008 will be powered by Fords new 270-hp, 3.7-liter V-6 engine, which was developed specifically for Lincoln.
Less than a year after launch, Lincoln will offer a premium engine with twin turbochargers and gasoline direct-injection technology, which the company says will create V-8 performance with V-6 fuel economy. The MKS will be the first vehicle to feature Fords gasoline turbo direct injection engine technology.
We are playing to win with the Lincoln MKS, Lincoln General Marketing Manager Mike Richards said in a statement. We will do so by offering confident, understated respectful luxury not something that will go out of style in a year or two.
The MKS will feature Fords Sync hands-free, voice-activated communication and entertainment system. Sync connects wirelessly to Bluetooth mobile phones and to digital music players through a USB port, allowing drivers to use their digital gadgets without using their hands.
Other notable features on the 2009 MKS include a THX-certified sound system with 5.1 Surround Sound and a voice-activated navigation system.
The 2009 MKS is based on a modified Volvo platform it shares with the Ford Taurus. Ford says the Lincoln MKS will have a sticker price of less than $38,000.