DETROIT — While he's at work, Brian Bos plays video games, watches TV, checks his cell phone and surfs the Internet. His bosses don't mind. In fact, they expect it.
Bos, 39, is convergence director of Mindshare, the media buying and planning unit of Ford Motor Co.'s advertising and marketing communications agencies here, collectively called Team Detroit.
Bos' job involves keeping on top of emerging technologies in personal computers, on TV, in video games, online and on mobile phones. He mines those technologies to find marketing opportunities for his clients.
To stay on the leading edge, Bos and other agency and Ford executives spend much of their time in a media laboratory Team Detroit has opened in Dearborn, Mich. Team Detroit's new offices are in the shadow of Ford's world headquarters.
Bos says the media lab analyzes "the mobility of the consumer, as well as the information and content channels consumers are spending more time in."
"We want to think about how you market within those channels," Bos told Automotive News.