DETROIT — Even with the likely sale of the Jaguar and Land Rover luxury brands, Ford Motor Co. won't try to reach upward with its Lincoln brand.
Lincoln has a lot of opportunity without crossing into the $60,000-plus price range, said Derrick Kuzak, Ford's group vice president of global product development. That means Lincoln won't develop cars to compete in traditional Jaguar territory.
"We have a ways to go to strengthen Lincoln," Kuzak said in an Automotive News interview. "I wouldn't judge it reasonable to even try to go after those kinds of price points."