BEIJING — "One ... two ... three!" the safety instructor shouted.
Nothing happened. I sat on the edge of a 40-foot tower, fastened to a pulley with straps the size of shoelaces. Again he shouted, "One ... two ... three!" Again, I hesitated.
"Three!" he said again, wondering if I understood his meaning. I looked at the ground and then at the tiny cable connecting me to another tower 100 yards away. Finally I slid meekly off the platform. The thin straps pulled tight with a snap and, hovering far above the ground, I sped toward the other tower.
This was not your typical Chinese media event. But Jeep doesn't want to be a typical auto brand. To show that, it hosted China's first Camp Jeep in mid-October, bringing 700 Jeeps and about 3,000 participants to the three-day happening.
Camp Jeep lets enthusiastic Jeep owners test the Jeep Commander, Grand Cherokee and Ji Nan Zhe (Compass) on an off-road course planned by veteran Camp Jeep designers. Chrysler has run annual Camp Jeep events in the United States since 1994.
Participants also may check out features including a bungee jump, a mountain biking course, a climbing wall, an off-road ATV course, a small soccer field and a zip line, which I narrowly survived. The Camp Jeep stage hosts a packed lineup of musical entertainment, including time slots for karaoke performers.