David Sedgwick's comments regarding Chrysler's recent launches and its lineup are right on the mark ("What the company needs now is a product wizard," Comment, Nov. 5). However, we must not forget that Chrysler got the LX vehicles right (i.e., the Chrysler 300, Dodge Charger and Magnum).
Despite Chrysler's decision to ax the Magnum, the LX vehicles are successful because they capture the essence of the American car. They embody what Detroit had long lost: how to stir emotions and capture the imagination of the American public.
That is validated not just by their marketplace acceptance but also by the plethora of aftermarket items being sold to individualize them.
For a successful comeback, Chrysler must understand fully what makes those vehicles strike such a chord within their segment, and it must seek to replicate those findings throughout the rest of its product lineup.