DETROIT -- Tim Ellis, Volvos global director of advertising, media and sales promotion, is joining Volkswagen of America as vice president of marketing.
Ellis, 46, who was working at Volvo headquarters in Gothenburg, Sweden, will move to the United States and direct all aspects of marketing communications for the VW brand in the United States, Volkswagen said today. Ellis will report to Volkswagen of America CEO Stefan Jacoby. He starts next month.
Were delighted that Tim Ellis has chosen to play a key role in Volkswagens United States turnaround efforts and growth strategy, Jacoby said.
Ellis will have his hands full in the coming years as VW boosts its North American lineup and tries to increase volume.
According to Automotive News German sister publication Automobilwoche, VW will double the number of vehicles it exports to North America over the next decade. It now exports about 397,500 vehicles a year.
VW also is considering a new plant in North America to protect itself against a strong euro. VW already operates a factory in Puebla, Mexico.
Should the dollar continue to lose out to the euro, then the plan will only make economic sense with an additional factory in North America, a high-level VW manager told Automobilwoche. Plus, the plant at Puebla is already close to full capacity.
Preferred locations include the southeastern United States, where BMW and Daimler plants already have established reliable supplier networks.
VWs new vehicles will be tailored to the tastes of North American customers. Among them are two new cars that sources say will be launched before the end of 2010.
Automobilwoche contributed to this report