When little Bobby Zimmerman was growing up in Hibbing, Minn., who would have predicted he would become a folk poet icon, change his name to Bob Dylan and become the gravel-voiced scourge of consumer-driven mainstream culture?
And now, another unexpected turn: He's selling Cadillacs.
Last week Cadillac launched 2008 Escalade TV commercials with Dylan shown driving a black Escalade through a desert landscape while he rambles about driving, music and Cadillac. The campaign also includes companion print and online ads.
It's all part of what the press release calls an "innovative multiplatform marketing campaign" involving Dylan, Cadillac and XM Satellite Radio, which broadcasts Dylan's "Theme Time Radio Hour."
Talk about tangled up in green: Cadillac promotes XM. XM promotes Cadillac. Conveniently, the theme of Dylan's Oct. 24 show was the Cadillac brand.
The times, indeed, are a-changin'.