MONTEREY, Calif. — Yukihiko Yaguchi, chief engineer for the Lexus IS F, ran into a corporate brick wall several years ago when he tried to get the supersedan project approved. So in 2002 he used his authority over Lexus global brand strategy to allocate a portion of the r&d budget to his pet project.
Yaguchi's secret team of engineers worked under the radar for nearly three years, at which point he got the IS F project approved.
This is no nerdy engineer. When Yaguchi spoke to Staff Reporter Mark Rechtin at the IS F media launch here, Yaguchi was decked out in Oakley wraparound sunglasses, black suede Puma sneakers with red piping and a yellow-faced Seiko chronograph watch.