TOKYO — You can probably count on a sporty coupe being added to Honda Division's lineup.
Honda showed a sporty 2+2 hybrid coupe called the CR-Z that is a precursor to a production model.
"We plan to build this car," said Dan Bonawitz, vice president of corporate planning at American Honda Motor Co. "But we haven't said when or where it will be sold."
The low-slung CR-Z has a menacing face and an all-glass roof. The interior, designed by 27-year-old Yosuke Shimizu, has a high-tech look with LED lighting and lightweight mesh and leather seating.
"In terms of cost, it will be difficult to keep the interior the same as the concept model," Shimizu says. "But we will try to stay with this in mass production."
Tom Peyton, senior manager of national advertising at American Honda, says he is excited at the thought of the car coming to the United States.
"A car like that could be hot as hell if we bring it in at the right price point," Peyton says. "If we put a hybrid in it, it would broaden the appeal even more. Our big marketing challenge is to keep the brand young, and this car will help us do that."
Honda had a loyal following for the three-door CRX sport hatchback, which came to the United States in the early 1980s. The CRX was replaced by the del Sol coupe, which was killed in 1997.