WESTLAKE VILLAGE, Calif. Nearly one in four buyers of late-model used vehicles used the Internet this year to find their car.
Of those buyers, 23 percent used an Internet vehicle locator or online classified ad service to find the vehicle they purchased, according to the J.D. Power and Associates 2007 Used Autoshopper.com Study released today. That was up 44 percent from a year earlier.
The study found that consumers increasingly are following Internet vehicle locators, such as AutoTrader.com, CarMax.com, Cars.com and eBay Motors, to the vehicle they buy.
This is just one indication that use of the Internet is now perhaps the most efficient source for shopping for and purchasing late-model used vehicles, said Jon Osborn, J.D. Power research director, in a statement. The Internet thus is displacing what he called the traditional method of driving around to dealer lots.
J.D. Power expects consumer use of the Internet for used-vehicle shopping will continue to increase as the number of Web sites specializing in the used-vehicle market continues to grow. Osborn says it also will expand, as the use of video, photos and improved dealer inventory management tools proliferates.