DETROIT Charlie Holleran, Ford Motor Co.s public relations chief, is leaving the company. Longtime Ford communications executive Ray Day will replace him as vice president of communications.
The change comes just two weeks after Ford made moves to integrate its marketing and public relations efforts more closely. Day, 41, will report to Jim Farley, who will join Ford in mid-November as group vice president of marketing and communications.
Holleran, 62, had reported to CEO Alan Mulally. But Farley, who is assuming a new position at Ford, would have become Hollerans boss had Holleran stayed on.
Holleran, who joined Ford in June 2004, is leaving the automaker on Nov. 1.
Ray Day is a talented, passionate and tireless communications leader. We are thrilled to have his experience and leadership as we accelerate telling the Ford story to all our stakeholders, Mulally said in a statement Wednesday.
We also applaud Charlie Holleran for developing the next generation of Fords communication leadership and for being a strong advocate of closer integration of our marketing and communications team under Jim Farley.
With the promotion, Day becomes a corporate officer. He joined Ford in 1989 and had various jobs in the companys global communications organization, including a four-year stint handling product public affairs in Europe.
Farley visited Fords Dearborn, Mich., headquarters this week to meet with members of the automakers marketing and communications organization. He also met with Fords advertising agencies and drove cars at a test track. He touted Fords improving vehicle quality in a statement announcing Days appointment.
Farley said in the statement: I look forward to working with Ray and our entire team in communicating those strengths to customers and introducing even more of them to the family of Ford.