Now that Bob Dylan is part of Cadillacs marketing team, I wonder which rock icon will be the next to pitch cars and trucks.
Maybe Steppenwolf? Cant you just hear lead singer John Kay belting out Magic Caddy Ride while posing behind the wheel of a CTS? Or perhaps it will be Alice Cooper singing Under My Wheels in a Toyota Tundra (although Welcome to My Nightmare would be unacceptable).
OK, maybe not.
Some folks are bound to freak out about Dylans upcoming gig as spokesman for the Cadillac Escalade because its one of those big SUVs that certain elements of society love to hate, including a lot of longtime Dylan true believers. But, face it, many of their contemporaries also longtime Dylan fans buy and drive big SUVs. Thats why hell probably move the sales needle.
Of course, some critics will call Dylan a sellout because appearing in the ads is so commercial for an artist who used to be so avant-garde and rebellious, especially since his role goes well beyond just letting some greedy capitalist company play his music as part of a TV spot.
That technique has become familiar if not downright commonplace on Madison Avenue. Dont forget that Cadillac already has used Led Zeppelin music. And it certainly isnt new for rockers. Heck, the Jefferson Airplane did a commercial for Levis jeans before the 1960s were even over.
Adding Dylan gives General Motors and its brands an interesting array of spokespeople, including conservative radio talk-show hosts Rush Limbaugh and Sean Hannity. Imagine what could happen if GM ever gets all of its spokespeople in the same room. Even if it didn't sell many cars, it could be entertaining to overhear Rush and Bob discussing Cadillacs.
Or maybe even politics and music.
OK, maybe not.