Bob Dylan will feature caddies on an upcoming installment of his Theme Time Radio Hour on XM Satellite Radio but he probably wont mention golf.
The Oct. 24 theme of Dylans show will be Cadillac. It is part of the brands latest ad campaign, promoting XM Satellite Radio as a standard Cadillac feature.
The multiplatform campaign will highlight XM on the companys 2008 Escalade with ads on TV, online and in print, according to a press release.
The campaign kicks off today with a 30-second TV spot featuring Dylan cruising in a 2008 Escalade through a desolate desert landscape, listening to XM.
Advertising in print and online will begin in November.