To the Editor:
In response to Keith Crain's Oct. 1 column on no-haggle pricing, I disagree that consumers don't want to negotiate ("Now maybe it will get some traction").
No-haggle pricing may work in rural areas where the next dealership is a great distance away; but in major metro areas, the one-price dealership is at a disadvantage. The consumer may go there to test drive a car in a no-haggle environment, but then the consumer tries out the other guy and buys from that dealer when he undercuts the no-haggle price.
In the end, the consumer loses because he ends up buying only price and forfeits the relationship with the dealership.
If Crain believes in one price, maybe he should be writing about why the sticker price is a fair price. After all, isn't that what a vehicle should be worth?