Professional wrestler Ric "Nature Boy" Flair pounds his opponents with headlocks, pile drivers and now, writs.
Flair sued Stivers Automotive Group Inc., accusing the Columbia, S.C., company's Freedom Suzuki dealership of using the wrestler's name, image and slogans without his permission.
The dealership ran a series of ads featuring two faux tag-team wrestlers named Captain Freedom and Fish. According to a transcript of the ad, one opened with Capt. Freedom saying: "Whoeee ... To be the man you got to beat the man! Ric Flair was right, all you other car dealers out there!" He then dares other dealers to beat Freedom Suzuki's prices.
Stivers earlier had sought to hire Flair. But when the two sides went to the mat over compensation, they couldn't agree.
When he saw the ads, Flair flared. He contends the two impostors infringed on his slogans "Wooo" and "To be the man, you've got to beat the man."
Flair, whose real name is Richard Fliehr, is seeking $75,000 in damages from Stivers.