INGOLSTADT, Germany — Audi CEO Rupert Stadler says he'll match BMW product for product in his drive to become the world's biggest luxury automaker by 2015.
"We're going to invest 10 billion euros ($14.13 billion) in new products over the next five years," Stadler said in a response to a long-term plan recently announced by BMW.
The BMW plan calls for adding at least two all-new vehicles in the next few years: the small X1 crossover and a sporty four-door touring sedan, the Gran Turismo.
Audi has the Q3 compact crossover and A7 four-door coupe under development, and a small SUV is being discussed, Stadler said.
As part of its realignment, BMW plans to push annual sales to more than 2 million vehicles by 2020. Audi's goal is 1.5 million by 2015.
Despite a downturn in Germany, Audi sales worldwide are up 8 percent through the first nine months of this year to 740,000, Stadler said.
He expects a sales boost when the new A4 goes on sale next year.