In 1957, Shoichiro Toyoda was a young man working his way up the management ranks. His family's wobbly automobile company had just brought its first car to the United States.
Toyoda learned firsthand that the Toyopet Crown would be a bust. Driving downhill, he said, was the only way he could get the underpowered car to merge into fast-moving American traffic.
After that inauspicious start, the company called Toyota suspended its car imports. But it also learned from its mistakes. Today, the global success story is celebrating 50 years of doing business in the United States.