Automotive marketing - once a no-brainer with TV, newspapers and magazines - has become a high-stakes crapshoot. Events, podcasts and Web videos have gained favor as primary marketing tools, and no one is quite sure which combination works best.
To learn about this revolution from executives on the front lines, plan to attend Automotive News' annual marketing seminar May 30 in Los Angeles.
The panel discussion includes top marketers from the Chrysler group, Honda, Hyundai, Kia, Scion and Aston Martin Jaguar Land Rover North America. Publishing, media and advertising industry leaders also will participate.
Admission to the seminar at the Hyatt Regency Century Plaza Hotel is $185, or $1,850 for a reserved table of 10. For more information or to register online, go to autonews.com/seminar. You also can contact Shauna Vercher-Morrow at 313-446-0485, or by e-mail at [email protected].