LOS ANGELES -- Two of Toyota's fast-rising stars, Bob Carter and Jim Farley, have been named general managers of the Toyota and Lexus divisions, respectively. The moves continue a recent trend of moving high-potential executives quickly through the ranks.
Carter, Farley to lead Toyota, Lexus brands
Carter, 47, had been in charge of Lexus since 2005. He has been with Toyota Motor Sales. for 26 years, much of the time with Lexus.
Farley, 44, has been on the fast track since he oversaw the successful launch of the Scion youth brand in 2002. He had been Toyota Division vice president of marketing since 2005.
The Toyota Division general manager's spot had been vacant since last summer's promotion of Jim Lentz to executive vice president of Toyota's sales arm. Although Lentz still held the de facto reins of Toyota Division, "it was a lot of waterfront to cover," a spokesman said.
Farley's vacant marketing post will be filled within a few weeks.
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