Dealerships using a Reynolds and Reynolds dealership management system can breathe a little easier. They can count on using their existing Reynolds ERA computer system for at least another 10 years.
Reynolds and Reynolds Co. put to rest a rampant rumor that has been circulating through the vendor's 10,000 ERA customers.
In a letter sent to dealers in December, Reynolds Chairman Bob Brockman and Vice Chairman Fin O'Neill emphasize that Reynolds will continue to support and enhance its system for at least the next 10 years.
To further put dealers at ease about the acquisition of Reynolds by Universal Computer Systems Inc., Reynolds has created a Web site,
expecttrueblue.com, for dealers to write Reynolds with any concerns. The site features the new Reynolds logo, True Blue, and O'Neill with open arms, wearing a preppy blue shirt.
Since UCS, of Houston, acquired its larger rival Oct. 26, many of Reynolds' 10,000 dealerships worried that the merger would end support for the ERA system in favor of UCS' POWER system.
The rumor had become so pervasive in the dealer body that the information technology committee of the National Automobile Dealers Association met in December with O'Neill at Reynolds' headquarters in Dayton, Ohio.
Reynolds told the committee that dealers will not be getting a higher monthly bill for the Reynolds system to pay for the $2.8 billion acquisition, says Bill Keith, head of NADA's IT committee and dealer principal at Freehold Ford in Freehold, N.J.
You may e-mail Ralph Kisiel at [email protected]