DaimlerChrysler CEO Dieter Zetsche doesn't sidestep tough questions, and he doesn't mince words. During a Sept. 19 Webcast, after the company said the Chrysler group's third-quarter losses would balloon to $1.5 billion, he was asked how the news affected morale at sister brand Mercedes.
The folks in Germany would understand, he said: "Of course, what was announced last Friday did not help the morale at Mercedes. But I do believe the impact was a little less than it would have been a year or two ago, because Mercedes was there a year or two ago. They're not saying, 'Look at those a**holes now; there goes our bonus.' "