DETROIT -- Chrysler group sticker prices rose only an average of $38 for the 2007 introduction, as prices were cut on two slow-selling lines.
Prices of the Chrysler Pacifica dropped an average of $1,318, and Dodge Durango SUV stickers went down an average of $1,852 from the final prices of 2006 models. Pacifica sales were down 13.1 percent for the first eight months of this year. Durango sales, following the pattern of most large SUVs, were off 40.1 percent.
Chrysler brand prices dipped an average of $89, while Dodge stickers rose an average of $56 despite the Durango action. The major factor was an increase of about $400 on Ram pickups, which account for 31 percent of Dodge sales. Jeep prices went up an average of $175.
All prices are sales-weighted.
The $38 price increase for the entire Chrysler group is about 0.14 percent.
A year ago, Automotive News found that Chrysler group prices rose an average of $291 for the introduction of 2006 models. For the entire 2006 model year, the increase was $703 or 2.6 percent.
You may e-mail John K. Teahen Jr. at [email protected]