Mulally's whopper purchasing deal
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September 11, 2006 01:00 AM

Mulally's whopper purchasing deal

Auto suppliers can expect collaboration -- with toughness

Lindsay Chappell
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    Alan Mulally is a disciple of Toyota's lean-manufacturing philosophy.
    Boeing's flight plan

    Over the past few years at Boeing, Alan Mulally shaped the jet builder's efficiency on several fronts.

    • He hired consultants to bring Toyota-style lean production to Boeing factories.

    • He cut away two-thirds of Boeing's supply chain.

    • He outsourced large pieces of planes rather than investing in Boeing's own capacity.

    • He involved manufacturers in Asia and Europe to bring down costs.

    • He chucked aviation tradition in pursuit of new materials and manufacturing processes.

    In his last days as CEO of Boeing Co.'s commercial airplane business, Alan Mulally worked out a deal to buy $18 billion worth of titanium over 30 years from a Russian company in danger of being blacklisted by the U.S. government.

    Such a multibillion-dollar, long-term contract would make heads spin in Detroit's auto parts supplier world. But it strongly hints at how Mulally will deal with suppliers now that he's CEO of Ford Motor Co.

    Ford's suppliers could be in for longer-term relationships, more involvement in design, more precise long-range forecasting and a pragmatic approach to global sourcing needs.

    In the case of Mulally's titanium, which is critical to airplanes, Boeing effectively locked into a long-term supply deal at mutually advantageous prices with a loyal supplier. It's the sort of stable arrangement coveted by many Ford suppliers.

    As he took up his new role at Ford last week, Mulally told Automotive News that in working with suppliers, he favors "collaboration, but on very aggressive performance-improvement targets going forward."

    Key to creating those collaborations, said Executive Chairman Bill Ford, will be a new focus on giving suppliers more conservative and realistic projections of vehicle volumes. "One of the things that's really hurt our relationships with suppliers has been our up-and-down volume projections," Ford said. "And so it's been very hard for them to project with any kind of certainty."

    Geopolitics

    Boeing's 30-year sourcing decision last month reflects the sort of long-range thinking that Ford Motor now eagerly wants.

    Boeing's jets require tons of titanium. One of the new mid-sized 787 Dreamliner jets that Boeing has been developing under Mulally will be about 10 percent titanium. And most of Boeing's titanium has been coming from Russia.

    According to a Russian news report, last month's agreement locks Boeing and the world's largest titanium producer, VSMPO-Avisma, into prices below current market levels -- even as the metal is expected to rise in cost.

    But VSMPO-Avisma is about to be acquired by the Russian arms merchant Rosoboronexport. And only days before the Boeing deal, the Bush administration placed Rosoboronexport under a two-year trade sanction for violating an international arms nonproliferation act by selling weapons to Venezuela. In recent years, the Russian company also reportedly sold jets to Iran.

    To step through the delicate geopolitical minefield, Mulally relied on his recently retired senior vice president at Boeing, career diplomat Thomas Pickering. Pickering is a former U.S. ambassador to the Russian Federation. To make the titanium deal work, the two gained the support of Russian President Vladimir Putin.

    Lean suppliers

    The 787 project is huge for Boeing. The company is investing a reported $9 billion in the development of the new lightweight jet -- a figure that dwarfs auto industry development projects. The 787 would be marketed in countries all over the world -- including Russia, not coincidentally.

    The project's module suppliers stretch from South Carolina to Italy to Japan. With wings and fuselage pieces designed and manufactured around the world, the jet is more modular than anything else ever built by Boeing, says U.S. lean-manufacturing guru James Womack. Womack has studied and consulted with automakers and aviation companies.

    To make the Dreamliner competitive, Mulally spent the past five years embracing Toyota Motor Corp.-inspired lean-manufacturing practices, bringing in outside consultants to rethink Boeing's processes. The company's supply chain was simplified and the number of parts suppliers cut dramatically.

    Since 1999, Boeing has slashed its supply base from about 30,000 companies to about 10,000 today. Similarly, Ford has been trying to cut down its own ranks, from about 2,500 suppliers last year to below 1,000 in the next two years.

    Ford began that process long before the company went headhunting at Boeing. A year ago, the automaker announced a sweeping new plan to consolidate larger pieces of its global sourcing into the hands of fewer, more profitable suppliers. The selected "strategic suppliers" will be pulled in earlier to Ford's product development projects and will have greater assurance of long-term contracts with Ford, says Tony Brown, Ford's senior vice president of global purchasing.

    Slow progress

    Ideally, Ford wants its future suppliers to be both technology leaders and world benchmarks in efficiency and quality.

    But the culling has been slow. Since the plan was announced 12 months ago, Ford has announced the names of just 36 companies that will make the grade to strategic supplier. Whether Mulally can speed up the process, with his interest in Toyota-style manufacturing efficiency and his experience in whacking away 20,000 suppliers, remains to be seen.

    "What Ford gets with him is a decisive leader who knows how to make things happen on an international level," Womack says. "To say he's an expert on the Toyota Production System is a bit of a stretch. But he understands how it works, and he's moved Boeing and its suppliers in that direction."

    You may e-mail Lindsay Chappell at [email protected]

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