DETROIT -- Three of every four people will consider a hybrid or alternative-fuel vehicle the next time they shop for a vehicle, according to a new study from J.D. Power and Associates.
But consumers are wary of the higher costs of hybrids and expect the vehicles to deliver large gains in fuel economy, which isn't always the case, the study found.
The J.D. Power study found that shoppers considering a hybrid expect to pay $5,250 more for the powertrain.
But they also expect the hybrid vehicle to increase their fuel economy by 28 mpg compared with a similar vehicle equipped with a conventional gasoline engine.
Hybrid owners said they get an average fuel economy boost of 9 mpg.