General Motors, one of the first sponsors of CBS's reality TV hit "Survivor," is pulling its advertising from the program for the upcoming season, TelevisionWeek reported today.
A GM spokesperson said today that the company made the decision about three months ago. The decision isn't related to the format of next season's "Survivor" competition, which will pit four tribes of different races and ethnicities against one another, the spokesperson said.
Sponsoring the show no longer fits GM's business objectives, the spokesperson said. It was difficult to integrate the company's products into a show that is set on an island, the spokesperson said, adding: "It's been a great relationship with the show."
CBS has drawn criticism over the show's plan to segregate contestants by race. Politicians in New York protested Tuesday, Aug. 29, in front of CBS headquarters and reportedly planned to write letters to "Survivor" sponsors.
A CBS spokesperson declined to say which companies will sponsor "Survivor" this season.