Toyota has two new vehicles of about the same size and body type, the redesigned RAV4 and the new FJ Cruiser. They're also priced about the same. Don't they appeal to the same customers? Not really.
FINAL TALLY: So near but so far
|Avg. customer age||43||47|
|Avg. transaction price||$30,128||$24,004|
|Buyers traded in SUV||15.90%||7.10%|
|Source: Power Information Network|
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