To the Editor:
I read Keith Crain's column on diesels with interest.
As a diesel enthusiast, I often ask myself, "Why don't more people buy diesels?"
Perhaps the best answer right now is lack of availability. But there's something else going on here.
Without fail, when people see my truck, they ask what my fuel mileage is. When I tell them my lifetime average is 18.9 mpg in mixed driving, I inevitably get a wide-eyed stare of disbelief. Then when I tell them it's a diesel, they immediately roll their eyes and groan as if to say, "Oh, you're one of those people."
If I ask them why they didn't consider buying a diesel, most of them wave their arms and mumble something about not wanting a Volkswagen, not being able to find a refueling station or not liking noisy, smelly, soot-belching machines.
Perhaps it comes down to a reputation for being uncultured, brutish, snorting beasts.
Despite that, we've seen how well the Jeep Liberty diesel has sold, so demand exists for diesel SUVs.
To the manufacturers out there: Plenty of engine suppliers would love to sell you engines for your half-ton trucks and SUVs. Try talking to them. If you build 'em, we'll buy 'em.