SEOUL -- Kia Motors Corp. has hired Peter Schreyer, 53, as its chief design officer. Schreyer, a German, had been in charge of Volkswagens advanced design department.
Kia said in a statement that Schreyer would aim his talents at a young-at-heart and adventurous target customer base.
We are focused on boosting our competitiveness by dramatically upgrading the design element of our vehicle lineup while adding a strong emotional dimension to the brand, said Kia CEO Chung Kui-san.
Schreyer, who starts his new job Sept. 1, will oversee design centers in Frankfurt, Los Angeles, Tokyo and Kias main Namyang Design Center in Korea.
He is expected to make his first appearance on behalf of Kia at the Paris auto show in September. At the show, Kia is expected to unveil a five-door car code-named ED, its first vehicle designed in Europe for Europe.
Schreyer was Audi chief designer from 1994-2002, then as VWs chief designer from 2002-2005.
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