DaimlerChrysler AG has selected the BBDO advertising agency to handle Smart's U.S. launch, Adweek reports on its Web site.
Sources tell the publication that DaimlerChrysler and the Omnicom Group agency are in final contract negotiations.
Financial details were not disclosed. Last year, when Smart's business was in review before DaimlerChrysler executives delayed plans to bring the brand to the United States, the ad spend to introduce Smart was expected to be in the $20 million range.
Adweek notes that DaimlerChrysler and Smart USA's new president, Dave Schembri, have a history with the Omnicom Group. Dodge is represented by the group's Detroit office, and CLM/BBDO in Paris recently won the global contract for the 2007 Mercedes-Benz C class. Schembri was vice president of sales and marketing for Mitsubishi North America in 2005 when BBDO West won the U.S. Mitsubishi account.
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