To the Editor:
General Motors does not need to be saved, fixed and/or rescued. The alliance with Renault and Nissan is not the answer.
The result would be more of the same mess, but bigger. Besides, it would take too long. Time is of the essence.
Nor is Carlos Ghosn a white knight in waiting. When he took over Nissan, he had dictatorial powers. Not to be so at GM. He would have unions, contracts, an imbedded management style (meetings, reports and a ladderesque procedural methodology) and a whole different culture and mind-set.
GM's problems are within itself: It must repair itself or close shop. It must rewrite its contracts and benefits and dramatically cut its number of car and truck models.
It must regain its styling prowess (lousy at this point). It must use its advertising to show off its products, not display information-technology graphic demonstrations. (Cute and clever doesn't sell cars; car pictures sell cars.)
This impending train wreck didn't happen yesterday. Now, GM must sell a lot of cars quickly. Tragically, it's almost too late. GM is in serious trouble.