Hyundai Motor America kicks off its 2007 model year Spanish-language advertising campaign, called "Respect," with two TV commercials.
The campaign was introduced this year during the 2006 World Cup. Commercials are being rotated on Univision and Telemundo, the two largest Spanish-language TV networks in the United States, a company spokesperson said.
The commercial "Arrival," created by Hispanic advertising agency del Rivero Messianu, is Hyundai's second full vehicle-line commercial this year catering to the U.S. Spanish-speaking market. In it, Hyundai's full product line - the Accent, Azera, Elantra, Sonata and Tiburon cars, Tucson, Santa Fe SUVs and Entourage minivan -- dominate the streets of a big city, forcing vehicles from competing brands to scurry for safety.
The second commercial, "Train," shows a train being stopped on the tracks by the Hyundai Sonata.
The campaign also will include radio commercials, print ads and interactive marketing programs, with a third TV commercial scheduled for September.
Through the first six months of this year, Hyundai division's U.S. sales totaled 234,035 vehicles, up 4.1 percent from the same period in 2005.
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