What if Carlos Ghosn wound up calling the shots in a Renault-Nissan-General Motors alliance? What would the auto industry's most celebrated turnaround artist do?
James B. Treece, Automotive News' Tokyo-based Asia editor, watched Ghosn work his magic at Nissan. Here's how Treece figures Ghosn would operate.
A merger creates a monolith with both sides carping about lost power. An alliance allows two companies to keep distinct identities.
Instead of a single corporate structure, Ghosn set up a series of Renault-Nissan boards to find ways to cooperate in purchasing, platform sharing and other areas.
A GM-Renault-Nissan alliance could explore a number of areas for cooperation, particularly in North America and Europe. These include sharing vehicles and factories, plus purchasing raw materials.
Raise spending on products and segments with the greatest profit and growth potential. Cancel money-losing products. Adjust capacity accordingly.
You may e-mail James B. Treece at [email protected]