Ford Motor Co. last week simplified its rebate structure and set an Oct. 2 expiration date, suggesting that it will stand pat until the 2007 model year begins.
Previously, Ford had gone the month-to-month route.
Although a single e-mail to dealers could mean an entirely different schedule, it appears Ford has sworn off employee discounts for all in this year's inventory cleanup.
Last month, a single Ford division nameplate might offer a range of rebates - maybe $1,000 to $2,000, depending on trim level. Now almost every nameplate has a single figure.
Some of the new rebate figures match the top of the previous range; some do not. The new amounts are easier for salespeople to explain to customers.
The top giveback in the current Ford Motor picture is $8,000 on the soon-to-die Lincoln LS sedan. Formerly it was $4,000 to $8,000. The $8,000 is the highest customer rebate of all those tabulated by Automotive News.
Just a step or two behind the LS are the Lincoln Town Car at $7,000 and the Lincoln Navigator at $5,500. The rebate had been $6,500 to $7,000 on the Town Car and $4,000 to $4,500 on the Navigator.
The highest rebate at Ford division is $4,000, on the Freestar minivan and the Expedition SUV. Mercury's leader is the Grand Marquis at $5,000.
Subaru and Toyota also announced July incentive programs last week, each almost a carbon copy of their June programs.
You may e-mail John K. Teahen Jr. at [email protected]