DETROIT -- Ford Motor Co. is adding two years to the powertrain warranty of Ford, Lincoln and Mercury vehicles for the 2007 model year.
Ford executives are telling dealers about the warranty enhancements in teleconferences that began at 1 p.m. Thursday.
The Ford and Mercury brand powertrain warranties will be extended to five years or 60,000 miles, says a source. The powertrain coverage was for the same term as the three-year, 36,000-mile, bumper-to-bumper warranty for those brands.
The Lincoln brand powertrain warranty is being stretched to six years or 70,000 miles. It previously mirrored Lincoln's four-year, 50,000-mile, bumper-to-bumper warranty.
Ford is not changing the bumper-to-bumper warranties at this time.
Free roadside assistance will be offered for the length of the bumper-to-bumper and powertrain warranties. Roadside assistance previously only lasted as long as the bumper-to-bumper warranties.
The enhanced warranties will be honored on all 2007-model-year vehicles, including those already sold to customers.
The moves are a way to allay quality concerns and offer more perceived value to customers. Dealers have pushed for such enhancements, and it's a tactic Ford Motor has used in the past.
In 2002, the company began offering five-year, 100,000-mile powertrain coverage on the Ford Focus, which was plagued by quality glitches in its first few years.
Ford also offers a five-year, 100,000-mile warranty on its 6.0-liter Power Stroke diesel engine. Under its new program, Ford will eliminate a $100 deductible attached to that diesel engine warranty.
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