The job of an entry luxury vehicle is to bring buyers to a brand - and keep them. The Lexus ES, left, is tops at fulfilling this mission in the United States. Of Lexus ES owners who traded in their cars from March 1 through June 18, 52.6% got another Lexus. The least effective at keeping customers with a brand? The Land Rover Freelander, at 1.9%. Here are the entry luxury vehicles and their loyalty rates.
Lexus ES generates most luxury loyalty
|Model||% acquiring same brand|
|BMW 3 series||36.1|
|Mercedes-Benz C class||32.7|
|Land Rover Freelander||1.9|
|Note: Volvo V50 not included because of insufficient sample|
|Source: Power Information Network, March 1-June 18|
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
Recommended for You