What a hoot
What a wonderful opportunity for a co-marketing campaign with Hooters restaurants. Think of it. You put red T-shirts -- or whatever those tops are they wear -- on Hooters girls and they become Dodge Rebellion Girls.
What a revolutionary idea!
No, silly, not revolting. Revolutionary!
And just in time for Independence Day!
The new Dodge Rebellion Girls could make personal appearances at auto shows, visit dealership showrooms and serve coffee at press conferences.
If marketing whiz Julie Roehm were still at Chrysler, she'd get it.
Roehm understands the advantage of edgy advertising and marketing. After all, she recognized the value of using urinals in ads and having women in lingerie play football on TV.
But, alas, Roehm fled to Wal-Mart.
Yes, the politically correct weenies will have a field day. And of course some well-intentioned wimp will suggest that in the name of fairness and equality there ought to be Dodge Rebellion Boys from Chippendales or some such place.
Gimme a break.
How many women will have enough, uh, testosterone to consider buying a car as muscular, powerful and downright masculine as a Challenger? Darned few, I'd bet.
When you get right down to it, Dodge Rebellion Girls would boost Challenger and the rest of the Dodge line.
Face it, they'd be a major improvement over the fairy in the Caliber commercial.
You may e-mail Edward Lapham at [email protected]