DETROIT -- In addition to its Drive on Us incentives, Ford Motor Co. is adding loyalty bonuses to its summer clearance drive for the Ford and Mercury brands.
Owners of Ford and Mercury vehicles qualify for an extra $500 toward a new car or $1,000 toward a new pickup or SUV. The program runs through Wednesday, July 5.
A ford official said that Ford doesn't intend to follow the Chrysler group down the "rathole" of employee discounting.
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