To the Editor:
Responding to Timothy L. Booth's June 12 letter concerning the Camaro name ("Chevy wanted 'C,' so it was Camaro"): Yes, the name Camaro means "friend, pal or comrade."
Much research was done to find a name that started with "C" like the rest of the Chevy lineup at the time. The name was discovered in a 1935 version of Heath's French and English dictionary.
I did much research over the years while on Team Camaro. One document I uncovered is from June 29, 1966, when Pete Estes, then general manager of Chevrolet, announced to the press that the name of Chevrolet's entry would not be Panther but rather Camaro.
Estes said: "The name Camaro means friend, pal or comrade. Thus, it suggests the real mission of our new automobile - to be a close companion to its owner, tailored to reflect his or her individual tastes and at the same time provide exciting personal transportation.
"Chevrolet has chosen a name which is lithe and graceful and in keeping with our other names beginning with 'C.' It suggests the comradeship of good friends - as a personal car should be to its owner."
It should be noted that this was the first time in history that more than a dozen cities were hooked up through telephone lines to a partake in a press conference. The press conference was held in the Statler Hilton Hotel in downtown Detroit.