New models generally have a higher buyer conquest rate than the industry average. But some newcomers this year are doing an especially good job of pulling shoppers from other manufacturers. Here are the conquest rates for five models launched in the past six months.
The Final Tally: Extending their reach
|Vehicles||Trade-in from another manufacturer|
|1. Toyota Yaris||77.10%|
|2. Hyundai Azera||67.80%|
|3. Toyota FJ Cruiser||66.30%|
|4. Porsche Cayman||66.10%|
|5. Dodge Caliber||54.50%|
|Average of all nameplates||51.40%|
|Note: Models on the market less than 3 months not included|
|Source: Power Information Network, based on transactions December 2005-May 2006|
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