Chevy is packing up its most important vehicle and heading to the Lone Star state.
It will take the wraps off its restyled and re-engineered 2007 Silverado pickup at the State Fair of Texas, in Dallas. The show runs Sept. 29 to Oct. 22 and attracts about 3 million visitors each year.
Why Texas? Simply, it's the biggest market for pickups. And Chevrolet is the fair's "official vehicle," a fair spokesman says.
Also, Chevy probably hopes to take a little wind out of the sails of Texas' new big employer, Toyota, and its new full-sized, redesigned 2007 Tundra pickup. That vehicle will be assembled in San Antonio starting late this year.
As part of the fun, Chevrolet is searching for the owners of Silverado pickups with 200,000 or more miles. Ten winners each will receive a trip to Dallas to see the 2007 Silverado. Contest details are listed at chevy200k.com.