To the Editor:
In response to John K. Teahen's May 22 Comment on model names ("What's in a name? Here are 16 of the best") and the subsequent letters, I couldn't agree more.
In recent years, I have noticed the proliferation of the use of numbers and letters to designate car and truck models. They do little to make them memorable to the average consumer.
However, if you mention New Yorker, Windsor, Imperial, Roadmaster, Riviera, Bonneville, Eldorado, LaSalle, just to name a few, there would be no need to mention what company they represented.
Those companies spent millions in advertising/marketing dollars to establish those names but now have abandoned them.
As the saying goes, "If it ain't broke, don't fix it."