To the Editor:
Regardless of what part of the auto business a person participates in, he is likely to have an opinion about the continuing decline of General Motors.
Your May 22 article about the Toyota Scion ("Scion's dilemma: Be hip -- but avoid the mainstream") was interesting because spokesman Mark Templin listed among his goals the idea of eventually moving Scion owners into Toyota and Lexus vehicles.
If memory serves me correctly, General Motors Chairman Alfred P. Sloan Jr. pioneered the "cradle to grave" marketing concept in the 1930s.
He reasoned correctly that young people who purchased a Chevrolet and were satisfied would move up the GM product ladder as their finances grew.
The progression from the entry-level Chevrolet to a Pontiac, Oldsmobile, Buick and, perhaps ultimately, Cadillac was indeed a successful marketing program until the 1970s, when the parade of inept, incompetent, nonautomotive individuals toppled GM from its long-held leadership position in styling, design and innovation.
It would appear that if GM devoted fewer resources to constantly reinventing itself and chasing global market fever and had a strong board that demanded automobile people in leadership positions -- people who understood, among other things, the lessons to be learned from past successes -- GM would regain its position as the leader in automotive design and manufacturing.