To the Editor:
Great description of the issues surrounding the GT-R branding strategy at Nissan in Rick Kranz's May 29 Comment ("Infiniti may be miffed, but GT-R is Nissan's"). I've been watching this closely, and his analysis is spot on.
The GT-R's reputation is not one of refinement but rather brute-force power.
Because of its capability and its chunky design (not pretty to some but loved by enthusiasts), the Skyline GT-R became an icon.
Seems to me these are not luxury-brand ideas.
Nissan will ensure that it captures the next generation of performance-car buyers with its Nissan badging strategy.