When a new Ikea furniture store opened in the Detroit area two weeks ago, it was a major event.
People camped outside for a couple of days just so they could be the first in line at the grand opening. Obviously, they had heard about the Swedish treats and wanted to sample them.
It wasn't exactly Motor City Madness. But in this city, there hasn't been so much bad news about the local automakers and suppliers in a quarter century. So newspaper, TV and radio reporters showed up to record the goings-on because, these days, good news is treasured.
But Ikea's reasonably priced line of modernistic Scandinavian furniture also has appeal to the auto industry outside of Detroit.
Automotive News Europe reports that in Italy, Fiat has specified Ikea as the furniture its dealers should use in their showrooms.
The first big dealer to switch is happy.
Dealers don't necessarily like being told what furniture to buy. But the Ikea brand is less expensive than the stuff they have been using, and they can order it directly from the closest store.
I guess furniture can be exciting.
You may e-mail Edward Lapham at [email protected]