Brad Bradshaw has had a long career at Nissan North America, most of it in sales, marketing and advertising. He's now the head of Nissan Division, but next month he takes over the top sales and marketing job in North America when he replaces Jed Connelly. Bradshaw says it hasn't been all fun. "They made me do one little stint in finance; I believe that was payback," he said. "When I was in advertising, they knew I could spend money, but they also wanted to know if I could count."
New Nissan boss calls it F&Aieee!
ANOTHER BEST SELLER? What has Lee Iacocca been up to lately? He's working on a book about what he believes is wrong in America. Topics include leadership in government and business, what the future holds for U.S. workers and what has happened to the U.S. auto industry. The former Chrysler Corp. boss is calling the book Where Have All the Leaders Gone? and promises he'll suggest solutions to the problems. "I'm writing this book because I flunked retirement," Iacocca says. "There is too much happening in the world and too much to be done to sit on the sidelines." Scribner, a division of Simon & Schuster, plans to have the book out in about a year.
BANKING ON HYBRIDS -- With $3-a-gallon gasoline a reality, Bank of America is offering $3,000 rebates to as many as 21,000 employees who buy a new hybrid vehicle. Theoretically, if Bank of America offered the rebate to every one of its U.S. workers, and every one of them took advantage, the company could shell out up to $608 million. The program will be available to employees living within 90 miles of Boston, Los Angeles and Charlotte, N.C. Under the program, someone who pays $21,725 for a new Toyota Prius could save $6,150, including a $3,150 federal income-tax credit.
HE ONLY HAS I'S FOR SMALL -- Akinori Nakanishi, Mitsubishi's chief designer, may want to give the company's entire lineup a wide-body look, but he wants a small-body look in his own garage. Nakanishi was spotted in the company's headquarters showroom recently checking out the iPod-equipped i minicar. "I'm going to buy one" of the 3,000 limited-run models, he said. The i is just 58 inches wide.
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