A terrible irony about Edouard Michelin's death in a boating accident May 26 was that it occurred just days before Challenge Bibendum, the annual green-car rally he launched in 1998.
Each year, the Bibendum has grown in importance. It has become one of the most significant showcases of environmentally friendly technology in the world. It will survive as a fitting tribute to the man.
Edouard Michelin, the great-grandson of one of the founders of the French tire manufacturer, brought honor to the family name while serving as the company's joint managing director. Only 42 when he died, he succeeded in building a legend of his own.