BEIJING -- Nick Reilly, the newly appointed president of General Motors Asia Pacific, will bring his expertise -- sales and marketing -- to bear in China.
He is in position to help General Motors China, part of GM Asia Pacific, build sales acumen in a growing and increasingly competitive market.
Reilly, 56, is CEO of GM Daewoo Auto & Technology in Korea, a bright spot for GM. It produces small cars, including the Chevrolet Aveo, for sale in Asia, Europe and North America.
Reilly led the transition team when GM bought assets of bankrupt Daewoo Motor Co. in January 2002.
GM is battling Volkswagen for sales leadership in China. Both are facing cutthroat sticker-price competition and a growing threat from Chinese auto manufacturers.
Reilly's challenge will be to make GM's models stand out in the increasingly crowded market. China's emerging middle class is snapping up small cars.
He will become chairman of GM Daewoo after assuming his new post July 1. He will report to CEO Rick Wagoner.
The Englishman, known for his energetic personality, ran GM's sales, marketing and aftersales operations in Europe in 2001 and early 2002.
Before that, he was managing director of Vauxhall Motors Ltd.
Reilly began his GM career in 1975 at the former Detroit Diesel Allison division in the United Kingdom.
You may e-mail Alysha Webb at [email protected]