DETROIT -- General Motors is using one of its Web logs to rebut a column in The New York Times after it faced too many restrictions on space and content when it submitted a letter to the editor, the automaker said.
GM is responding to a May 31 column by Thomas L. Friedman, headlined "A quick fix for the gas addicts." In the column, Friedman took GM to task for offering prepaid gasoline debit cards as an incentive.
In a posting on the GM FYI blog titled "The ban on 'rubbish' in The New York Times," public relations staffer Brian Akre says the newspaper rejected the letter because, at 490 words, it was too long. After negotiations, GM resubmitted a 200-word letter. Then the newspaper edited the letter.
Akre said GM rejected suggested rewordings from editors at the newspaper, including taking out the word "rubbish" - referring to GM's one-word summary of Friedman's letter.
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