Ford and GM spent boatloads of money to acquire Jaguar and Saab in 1989. At about the same time, Toyota was investing heavily to launch Lexus from scratch. Which had the best strategy for breaking into the prestige-car market? Take a look at these numbers - the percentages of owners of luxury-car brands who trade for another model from the same brand.
The final talley: Luxury loyalty
|* Based on transactions from Jan. 1-May 21, 2006|
|Source: Power Information Network|
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