DETROIT -- Fred Adcock, head of sales, marketing and public relations at Subaru of America, resigned this week. He will rejoin Nissan North America as Atlantic regional chief on June 1, a Nissan spokesman said.
Adcock did not return calls for comment on Thursday.
The North Carolina native joined Subaru in 1988 as regional sales operations manager in the Atlantic region after stints in retail and wholesale at Ford Motor Co. and Nissan. A Nissan spokesman said he worked for the automaker in the 1980s in field sales in the Atlantic region.
Adcock and Subaru's other American executives have been under pressure to meet aggressive sales goals set by Japanese parent Fuji Heavy Industries Ltd., according to executives close to the carmaker.
Automotive News has reported that Fuji Heavy set a goal in June 2001 of 285,000 U.S. sales for the fiscal year that ended March 31, 2006, but that was later reset to 250,000. While the automaker has posted three straight years of record U.S. vehicle sales, it still hasn't reached its latest goal. Subaru said it sold 196,002 units in the United States in 2005 and 45,067 vehicles in the first quarter this year, a 2 percent boost from the year-ago period.
Subaru, a niche marketer with a lean staff, moved Bill Cyphers from vice president of sales to the newly created job of vice president of independent distributor relations in early April.
Cyphers' successor is Tim Colbeck, promoted from general manager of the Penn-Jersey region to vice president of sales, Subaru announced internally last week. Subaru, which spent about $150 million in measured media last year, works with Omnicom Group's DDB Worldwide of New York.